Advantage and Maxwell Leadership launch Readers’ Choice publishing program
| Advantage | The Authority Company and Maxwell Leadership have launched a new Readers’ Choice program to help authors publish faster, expand reach and build credibility. The partnership combines publishing, distribution and Maxwell’s audience channels to turn books into tools for speaking, coaching and business growth. Why it matters: - The new program is built to make publishing less burdensome for authors while increasing the reach and authority of their books. - The partnership positions a book as a business asset that can support speaking, coaching, growth and long-term leadership visibility. - The program extends Maxwell Leadership’s audience reach into book discovery, sales and promotion. What happened: - Advantage | The Authority Company and Maxwell Leadership formed the Maxwell Leadership Readers’ Choice program. - The announcement was made June 15, 2026, in Charleston, South Carolina. - The program combines publishing services from Advantage Books with Maxwell Leadership’s brand and distribution channels. - The initiative is designed for CEOs, entrepreneurs and business leaders. The details: - Authors in the program will work with editors, designers and authority advisors from manuscript to market. - The publishing process is intended to protect the author’s voice, preserve the message and fit around a busy schedule. - Book selling, distribution and warehousing will run through Simon & Schuster. - Advantage books are sold through major global retailers including Amazon and Barnes & Noble. - International print-on-demand distribution will make books available worldwide. - The program includes a Readers’ Choice insignia on the back cover. - Authors may receive an executive foreword or endorsement from a Maxwell Leadership executive. - The launch package includes a Maxwell community email blast, social media and podcast network amplification, a Maxwell Leadership online store listing and placement for sale at one International Maxwell Conference. - The International Maxwell Conference is a biannual global event that draws thousands of Maxwell Certified coaches. Between the lines: - The deal reflects a broader shift in publishing toward books as authority-building tools, not just standalone products. - Advantage is using Maxwell Leadership’s established network to help authors reach readers faster and add outside credibility to their work. - The partnership also strengthens Advantage’s positioning in hybrid publishing, where services and marketing support are part of the offer. - Adam Witty said the partnership reflects Advantage’s continued growth as a global leader in authority building. What’s next: - Authors entering the Readers’ Choice program will move through the full publishing pipeline with coordinated launch support. - Maxwell Leadership amplification and retail placement should expand visibility around each book’s release. - The companies are likely to use the program to turn more leadership titles into speaking, coaching and brand-building platforms. The bottom line: - Advantage and Maxwell Leadership are betting that books can still be one of the fastest ways for leaders to build credibility, grow influence and create durable business value. |
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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